The Codes of Gender (2010) is a documentary title in English. On MovieLinkBD you get the full story, cast, rating, official trailer and where to watch The Codes of Gender online in HD. Identity and performance in popular culture
The Codes of Gender — Storyline
Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
Cast & Crew
- Director: Sut Jhally
- Starring: Sut Jhally
The Codes of Gender — Movie Details
| Release Date | 2010-10-13 |
| Runtime | 73 min |
| Genre | Documentary |
| Language | English |
| Country | United States of America |
| Rating | 6.5/10 (7 votes) |
Frequently Asked Questions
What is The Codes of Gender about? Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's in…
Who directed The Codes of Gender? Sut Jhally.
Who stars in The Codes of Gender? Sut Jhally.
Where can I watch The Codes of Gender? See the Where to Watch section above for current streaming options.
